Ninety Plus Cellars Review 2021

90+ Cellars operates with an amazingly innovative concept that brings wine lovers top brands at reasonable prices. Read on to find out how!

Red Wine Best for
3.5 /5
$ $50 /mo
Starting Price
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    Written by Lucie Robson Updated on December 5, 2021

    Ninety Plus Cellars Overview

    Plans start at three bottles for $50 per quarter and go up to 6 or 12 bottles in each shipment with a choice of three clubs including one devised for beginners.


    • Brings members world-class wines for a fraction of the price.
    • Regular portfolio updates with seasonal and new wines.
    • Three club memberships to choose from.
    • Wines have 90+ rating.


    • Only one delivery frequency (quarterly)
    • No option for all white labels
    • No satisfaction guarantee.

    What is Ninety Plus Cellars Club?

    Ninety Plus Cellars was started in 2009 by wine lover, Kevin Mehra, whose sole aim was to make top-class wines accessible to a wide range of wine lovers. He managed to do this by working with leading names who needed a market for surplus wines (remember the economy was in bad shape back then) and didn’t want to devalue their brand by selling off their product cheaply. Operating like a modern-day négociant. Ninety Plus Cellars bottled all of these amazing reds and whites under their own label and – ta da – “extraordinary wines meet wine lovers”!

    How Does Ninety Plus Cellars Wine Club Work? 

    As outlined above, Ninety Plus Cellars is based on the very smart concept of securing amazing quality reds and white and labelling it under the club’s own name. Back in 2009, many leading names were willing to participate in this approach as, because of a major economic downturn, they had incredible surplus wine going to waste. When Kevin Mehra came along, he offered a win-win situation; the producers could profit from selling their excess wine while consumers enjoyed the best without breaking the bank. Times have changed, but the club still sources the finest and passes it on to members at affordable prices. Cheers to that!

    Follow the steps outlined below to sign up for a Ninety Plus Cellars subscription plan.

    • Go to the ‘Wine Club Page’.
    • Choose from the Red Club, the Mixed Club, and the Starter Club and, in the case of the first two, select between 6 and 12 bottles.
    • Click on ‘Join Club’.
    • Furnish your shipping and billing information to complete the order.
    • Enjoy your wine shipment!

    How Much Does Ninety Plus Cellars Wine Club Cost?

    This club offers a simple tier system for pricing. The Starter Club provides three bottles every quarter for $50. If you go for the Red or Mixed Club, you pay $95 for 6 bottles or $180 for 12 delivered every three months. Shipping is free for all clubs.

    Also, customers can pay for wine club membership with standard credit card options.

    About the Wine

    Wine Director Brett Vankoski and his team taste thousands of top-scoring wines every year and only pass a handful for the Ninety Plus Cellars’ portfolio. All of its labels have been rated at 90 points or more. The club has formed insider relationships with a huge range of world-class producers, thus enabling it to fill its range with the finest minus the overheads that raise prices. The selection is continuously refreshed so there’s always something new to enjoy. The direct liaison with wineries means that Ninety Plus Cellars proves to be the best wine club for unique, top-quality reds and whites in every single shipment. Let’s take a look at a few of these beauties.

    Ninety Plus Cellars Features

    Color: Rose, Red, White, Sparkling.

    Region: United States, Australia, France, Germany, Spain, New Zealand, Italy, Argentina.

    Grape: Merlot, Cabernet Sauvignon, Malbec, Pinot Noir, Chardonnay, Sauvignon Blanc, Riesling, Nebbiolo, Pinot Gris, Zinfandel, Shiraz.

    You can search for your favorite wines with filters like ‘Range’, ‘Type’, ‘Variety’, ‘Region’, and ‘Brand.’ In the latter filter, there are four names you can check out: 90+ Cellars, Iron Side, Magic Door, Life is Good, and Mija. Under the New Wines tab, you’ll find the latest in the range of selections, and the Special Releases takes you to unique, one-off bottles. Every wine is assigned a lot number, so you know you’re getting the same great quality wine every time.

    Ninety Plus Cellars Wine Club Wine Brands

    This club built its reputation on delivering iconic wines at wallet-friendly prices, and it continues to so by regularly updating its range and keeping an eye on the latest wine trends across a range of brands and styles including:

    • 90+ Cellars Collector's Series Rosso Italy: This rich Super Tuscan blend of Cabernet Sauvignon and Petit Verdot is Italy’s answer to Bordeaux blends.
    • 90+ Cellars Reserve Series Roero Arneis: Youthful floral white from Italy’s north-east corner.
    • 90+ Cellars Muscadet Sèvre et Maine Sur Lie: Bright citrusy white with rich lees texture from France’s Loire Valley.
    • 90+ Cellars Reserve, Chardonnay, Russian River Valley, Sonoma County, California: From one of the region’s most revered producers, this has the perfect balance of fruit and oak.
    • 90+ Cellars Reserve Juliénas, Cru du Beaujolais, France: Fresh cherries, violets, and a touch of truffle fill this bottle from one of the region's cru producers.

    Ninety Plus Cellars Membership Benefits

    For wine lovers who want to sample excellent-quality wine from the get-go and leave the sourcing to a reliable club, Ninety Plus Cellars offers a great service. The diversity of the range is top-notch as well with classic Old and New World wine regions covered.

    Here are some of the prime benefits you can enjoy when signing up for Ninety Plus Cellars wine club.

    Free Shipping

    Whether you go for the ‘Red’, ‘Mixed’, or ‘Starter’ membership options and regardless of bottle count, delivery is free of charge for each quarterly shipment.

    Good Customer Service

    You can reach Ninety Plus Cellars by phone, social media, or email. In the case of the latter, the customer service team aims to reply within 24 hours. It’s pretty hard to find any criticism of this club in any wine club reviews relating to communication anywhere online. So we’re guessing they’re doing a good job.

    Educating Buyers About Wine

    It’s always useful to receive information about each bottle you drink so you can learn as you sip. Ninety Plus Cellars sends an informative pamphlet with each shipment, and while there’s a degree of secrecy due to being a négociant, you’ll find out all you need to know about the region, grape, tasting notes, and food pairing tips.

    Member Discounts

    This club also operates a good-value wine store with a super-impressive range of still and sparkling wines from top regions. For example, we spotted a Barolo for under $45! You can also order an extra bottle of wine that you enjoy from your wine club finds or make new discoveries. As a club member, you get 15% off any store purchase. If you buy a case of 12 or more, shipping is free. Anything under this incurs a flat rate of a $15 ground shipping fee.

    Wide Wine Availability

    If you enjoy the quality Ninety Plus Cellars offers, you may be able to get a hold of the label at a retailer near your home or even in a restaurant. The club distributes some of its wines to such venues, so if you find you want a one-off red or white and don’t want to wait for a delivery, you might get lucky. You can search for local retailers on the Ninety Plus Cellars website.

    Ninety Plus Cellars Membership Programs

    • Subscribers pick from a bottle count of 3, 6, or 12 bottles of wine delivered on a quarterly basis.
    • There’s a ‘Red Club’, a ‘Mixed Club’ for the adventurous, and a ‘Beginners Club’ for those who are starting out on their vino journey.
    • Prices start at $50, and shipping is free for each club.

    Ninety Plus Cellars Membership Length

    There’s just one delivery frequency option with cases arriving every quarter.

    Can I Give Ninety Plus Cellars Membership as A Gift?

    You can easily give someone a membership for this club through your own account where you can also send your recipient a personal message with their membership directly to their email address. There’s the option of a one or two-year subscription.

    Price and Shipping

    • There’s no additional cost for delivery for any of Ninety Plus Cellars’ memberships.
    • Shipping reaches all states in Continental US except for Alabama, Arkansas, Kentucky, Michigan, Mississippi, South Dakota, and Utah.
    • The delivery goal falls within 1 – 7 business days of order receipt, and you receive a tracking number.

    Skip A Month

    You can skip at any time but must contact customer service in order to do so.

    Service and Contact Availability

    Ninety Plus Cellars has several ways of getting in touch.

    • If you get in touch by email, the team aims to reply to queries within 24 hours.
    • There are also phone, fax, and mail options.
    • The club has a social media presence across a range of platforms where you can also reach out.

    Cancellation terms 

    You have the freedom to cancel at any time but must contact customer service in order to do so.


    • Ninety Plus Cellars has plenty of stellar whites, rosés, and sparkling wines on its books, but there is no dedicated club for these styles. The addition of these membership options would enhance the club.
    • Presently, there is only one shipping frequency (every quarter), and the addition of more options would also be more attractive.
    • Finally, while you can skip and cancel, you can only do so via customer service rather than independently through your account.

    Differences from the competitors

    Ninety Plus Cellars’ stand-out feature compared to other popular wine clubs is its bottling of top-grade wines under its own name which makes them affordable for members. Clubs like Firstleaf, Winc, Bright Cellars, and Plonk have each built up relationships with producers from whom they source wines at good prices for consumers. On the other hand, Ninety Plus Cellars has established a rapport with top wineries from where they source the finest. Thereafter, they simply bottle under their own label and offer to consumers at unbelievably low prices.

    Also, while some clubs like Plonk focus on organic wines, Ninety Plus Cellars stocks labels produced the traditional way or, at least, they don’t advertise the fact that some may be organic or biodynamic.

    Finally, shipping is free for all of its clubs which isn’t necessarily the norm elsewhere.

    The Small Print

    When it comes to returning wines, there isn’t a blanket Satisfaction Guarantee as Ninety Plus Cellars assesses each case on an individual basis. This may work for or against members.

    Frequently Asked Questions (FAQ)

    How long is the delivery time?

    When Ninety Plus Cellars receives your order, it processes it within three days with the goal of delivering within seven. Shipments to Illinois, Oklahoma, and Texas may take longer. If bad weather is going to delay delivery, members are notified. You also receive a tracking number.

    How do you sign up?

    Click the Wine Club tab on the Ninety Plus Cellars website and check the offer for each of the three clubs to see which one suits your preferences. Fill in the bottle count and shipping address details, payment method, and then wait for notifications on delivery.

    How can I send my wine back?

    Ninety Plus Cellars is quite reasonable about bottle returns. If a shipment is damaged or they send the wrong wine, you can return it. However, you can’t return wine because you’ve ordered too much or simply don’t like it. If you do have a valid reason for returning a bottle, the club will issue a printable postage label for you, so return shipping is free.

    How much does it cost?

    There are 3 club options. The ‘Starter Club’ ships 3 bottles every quarter for $50. The ‘Mixed Club’ ships 6 or 12 bottles every three months at $95/ $180 respectively, and the ‘Red Club’ has the same model. Shipping is free of charge for each club.

    How do I cancel?

    You can cancel at any time, but you must do so by calling or emailing customer service as there isn’t an option to do so through your account.

    Can you give it as a gift?

    Yes, you can give a Ninety Cellars Plus membership as a gift. You simply follow the process for joining the club of your choice and choose the ‘Gift Membership’ option which is on the same page.