What is Bright Cellars wine club?
Founded in 2014 by MIT graduates Richard Yau and Joe Laurendi, Bright Cellars looked to bring technology to the wine club industry. It’s aimed at attracting new customers into the world of wine, so it might not be for you if you’re a dedicated connoisseur.
How does Bright Cellars wine club work?
You’ll start by answering seven questions on your food and beverage preferences. The Bright Cellars algorithm gets to work and starts selecting wines it thinks will be a good match. Once you’re matched up, you’ll receive four bottles each month until you decide to cancel your subscription.
If you’re a long-time wine-lover who knows their varietals, this might not be for you. You might be better off trying another service like Winc. Winc uses a similar questionnaire but then offers the option to add or delete wines from your package at your leisure.
What Bright Cellars wine club costs?
Bright Cellars keeps things simple, with only one subscription package available. You’ll pay $80 per month for four bottles of wine.
About the wine
Bright Cellars doesn’t contain a lot of information on its website about the types of wine available. We do know that a range of reds, whites, and roses are available from all over the world.
Bright Cellars wine club wine brands
Some varieties include Moscato, Riverina, merlot, Chenin blanc, and Chardonnay. However, you’ll only really get an idea of options once you answer the initial questionnaire, so it can be a bit of a mystery box. Some brands that are sold through Bright Cellars include:
Forty Winks - Chenin blanc
Forty Winks is a winery based in California that specializes in white wines. Its Chenin blanc is a popular choice with some decent reviews.
Mojave Rain - Cabernet sauvignon
Mojave Rain is another California based winery, started in just 2018. As a young vintner, it just has two wines available, one of which is the cabernet sauvignon.
White Willow - White blend Riverina
White Willow is an Australian winemaker, with three different options on offer. The white blend Riverina is known for its crisp taste and light, floral taste. However, it generally tends to get only fair reviews from drinkers.
Obscura - Pinot noir
Obscura is the third California producer on this list and comes in with a respectable pinot noir. It has earthy and oaky notes with hints of cherry and raspberry. It goes well with red meats and poultry.
Bright Cellars wine club membership benefits
By keeping things simple Bright Cellars offers a number of benefits:
- Referral rewards - Every friend you refer to Bright Cellars will earn you bonus points and money off your next month’s subscription
- Membership flexibility - You can cancel at any time or even pause your shipments for as long as you’d like.
Bright Cellars wine club membership programs
There’s just one program available, costing $80 per month. Fill in the algorithmic questionnaire, and Bright Cellars will select your four wines to be delivered each month.
Bright Cellars wine club membership length
Bright Cellars operates a rolling monthly contract. You’ll only pay for the wines you receive and can cancel any time.
Can I give Bright Cellars wine club as a gift?
Gift options are available, but not the full subscription offer. Instead, you choose a dollar value you’d like to gift, and Bright Cellars will send the questionnaire to the recipient and issue wines to that value.
Bright Cellars wine club coupon codes
Bright Cellars runs regular offers including $50 off your first order or a 50% discount over a certain time period.
Bright Cellars wine club price and shipping
On top of the $80 you’ll pay per month, you’ll also pay an $8 flat shipping charge. However, Bright Cellars doesn’t deliver to every state.
The bottom line
Bright Cellars could be a good option for you if you’re completely brand new to wine and have no idea where to start. The algorithm is an interesting way to choose wines and might attract a younger, more tech-savvy customer.
However, the algorithm also cuts down your wine choices, which can be quite pricey when compared to other wine clubs, especially for what you get. A lot of the wines we saw were rated average at best. If you like the idea of answering questions to choose your wine, then Winc is a better option, and is also a little friendlier to newbies. Vinebox offers a greater variety at a much cheaper price and with a better range of quality brands.