About me

Joanie Metivier


My career path is quite unusual. I studied all kinds of subjects: tourism, translation, geography, etc. until I became aware of a greater interest, wine. The journey of discovering the wine world took so much space in my life that I couldn’t ignore it anymore, I had to pursue this fervour. It may not always have been in the forefront of my life, but always with growing appreciation. In a month’s interval, I earned the certificate of the Court of Master Sommeliers and my certification of the Wine & Spirits Education Trust (WSET) Level 3 with Distinction. Formal studies, simply seemed right. I know in the industry everyone has a unique story to share and its one of the main reasons the community is so inspiring. There are many ways to become successful, with or without formal studies. However, I understand today that passing formal wine qualifications does really help to connect you with people in the industry. It helped me greatly in understanding and interacting with many people in the industry from sommeliers to agents and even other writers. My training gave me the basis needed not only to understand the wine world and develop my palate but also gain a good approach to share and describe it to others in a very enticing way.

Subsequently, I was the first Quebecer to complete the Whisky Ambassador training. These new titles allowed me to start my sommelier career, with, as a working tool, beautiful, awarded and well diversified wine lists. We can say that I plunged head first into the fabulous wine world and I’m honored to be part of the specialized wine press. It’s definitely an advantage to push further the sharing aspect of wine writing. I may be the youngest wine writer in Quebec, but my adventures and knowledge are rich and esteemed. Beside the blog Joaniemetivier.com, I’m in charge of winetoursimmag.com, head writer for one of the most iconic magazine in Quebec (Magazine Vins et Vignobles) as well as collaborator for various other media worldwide. I’m also the author of two ebooks destined to help others learn about wine: How to pass your sommelier exam and wine regions coloring book. It’s a dream come true to be able to write about a subject I'm so passionate about and I feel lucky every day that I get to do it.

I believe curiosity is one of the major tools for a sommelier, and any wine lovers, an important character trait that is of the upmost necessity. The world of wine; which truly isn’t limited to wine at all; is forever evolving and in constant progress. Curiosity, along with an open mind is the backbone of any good discoveries. This is exactly why wine clubs is the perfect start to discover the world of wine. It’s imperative to have that open-mind and inquisitiveness to appreciate the experience and let yourself guide through original selections. Wine clubs are like an open door to a world of discoveries and surprises. As long as you choose the right club for you, you’ll get the opportunity to try wines that you’d never thought you’d love, things that will pleasantly surprise you.

I have the huge chance to be able to travel the world and meet the greatest and most inspiring members of the wine industry throughout the world: winemakers, famous estate directors, acclaimed sommeliers and driven brand ambassadors. Their passion and their vision is the most inspiring thing in the world. But, most importantly, they are able to give a very precise explanation to their wine. Traveling is the best way to learn about wine, how it’s made, what’s its link to the culture and history and also, get that sense of place, that terroir that is so important. It’s a great way to understand what’s beyond the bottle.